Apparently, I'm not the only one who has noticed that Apple has been dropping the ball in regards to seamless software integration between devices. Steve Jobs must be rolling over in his grave because there is currently tremendous discontent among Apple users. I have found that Apple's software upgrades often cause as many problems as they fix. I always do a google search a week after their software releases to see whether there are any major problems. Trust me, when there is, there are enough Apple users out there to immediately light up all the chat boards.
Several respected wireless analysts recently noted that Apple seems to be pushing new apps that nobody is interested in. Worse yet, there traditional core apps that are being vastly out performed by third party apps. Engadget's Nathan Ingraham wrote last week, " Raise your hand if you have a folder on your iPhone full of native apps you never use...yup, that's a lot of you. Now raise your hand if you use iCloud Mail, iCloud Drive or the default reminders or notes apps instead of 3rd party options like G-Mail, Dropbox, Wunderlist, Evernote and so on. Not nearly as many of you are raising your hand this time."
Another colleague pointed out that he hated Preview, the document program that comes on every iMac and MacBook for reading and editing documents. I have the same issues. Half the time, I forget to export to PDF or word. If I just save and send, the other party can never open the document. If I do try to export, my computer often freezes and I have to restart it. I have a built-in BlueTooth system in my vehicle. In a perfect world, I could press iTunes and access my library. Now, I get all kinds of crap Apple is trying to sell me. It has become too dangerous for me to launch my iTunes while driving that I find myself using Amazon Music. This is another example of Apple blowing it and 3rd party developers doing a much better job.
Other analysts claim that new devices are coming out to quickly for the engineers to fine tune everything. Regardless, I remember a time when Microsoft owned the computer market and Palm and BlackBerry owned the SmartPhone markets. Nothing lasts forever and Apple better wake up soon, or end up losing major market share to Windows 10 or Android.
Lately, it seems that Apple is not content being the premier device manufacturer. They recently try to make as much proprietary products as possible and rumor has it that the industry standard 3.5mm plug in headset jack is gone on the upcoming iPhone 7. No problem for Apple as they own BEATS and plan on selling lots of their product. For us, it means using a clunky adapter or tossing or expensive BOSE, JBL, KOSS, Klipsch or Altech Lansing headsets.
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Joel Saltzman has over twenty years of wireless industry experience. He is currently CEO and Chief Wireless Analyst for Dr Wireless.