Almost 10 years ago, a computer manufacturer developed a SmartPhone that would end up obsoleting Palm's TREO, The legendary BlackBerry, Motorola, and even NOKIA's SmartPhones. Until Apple entered the wireless industry, the carriers ruled with iron fists. NOKIA and Motorola did challenge that rule, but it was not until APPLE developed their iconic iPhone that things really changed. After all, AT&T initially had a 5 year exclusive on the iPhone. After two years into it, they had a problem the other carriers could only dream about - too many SmartPhone subscribers on their network. Apple's iPhone was so highly regarded that people were reluctantly signing up with AT&T just to get it. Apple has created a global product that works with every carrier. I hope they don't become too complacent the way PALM and Blackberry did. At this time next year, there may be a brand new iPhone standard and here is why...
One of the reasons that Apple iPhones are so successful is they play nice with Apple and Windows computers. I personally prefer my Mac computers, but do have several Windows computers for certain applications. One is a laptop with Windows 10. I had a Microsoft 2 Surface tablet and was not terribly impressed. The latest Surface 3 and 4 models look pretty incredible though and rate terrific. I believe that what Microsoft has been doing to Apple's iPAD tablet business this year is going to happen next year when Microsoft finally manufactures a great Windows 10 device. After all, Microsoft has the same ability to play nice between computers and Smartphones. The touch screen interface with panels is far better suited for SmartPhones than laptops anyway. The now defunct but still available NOKIA 950XL showed the most promise but didn't quite pan out for Microsoft. I believe Microsoft has the only OS that might even be better than Apple's. It would be ironic if Microsoft came back to unseat APPLE as the SmartPhone OS champions. If this happens, the soonest would likely be the end of 2017.
Joel Saltzman has over twenty years of wireless industry experience. He is currently CEO and Chief Wireless Analyst for Dr Wireless.