With the race for Smartphone supremacy, there becomes a point where the manufacturer's stop being driven by consumers and driven only by the competition. In this case, Apple is battling Samsung for SmartPhone supremacy. The problem though is how big of a screen does one really need. In my opinion, the iPhone 4s, 5s and SE were some of the best devices Apple ever made. I particularly liked the pocket friendly size, feel and ability to operate it with one hand easily. The only bummer on these models was the tiny screen. We all know Apple built a better mouse trap and their iOS was always more stable and secure than Android. Apple should realize that they will never be able to competitively compete with Samsung. After all, how could they? Apple buys their Super AMOLED screens from Samsung. They previously bought their processors from Qualcomm who they are currently embroiled in a law suit with. Now they buy their processors from Intel. And you wondered why the cheapest iPhone X with only 64GB of memory starts at a grand?
I've been saying for years that Apple should come out with a moderately priced model instead of the $1000+ high end stuff. There has been plenty of rumors of Apple building some new iPhone X "budget" models with the less expensive LCD screen. I have been waiting for the wolf in sheeps clothing. That would be a newer iPhone SE model with the guts and camera of at least the iPhone 7 and the bezel less design of the iPhone X. Obviously, it would be much cheaper for Apple to use the LCD versus Super AMOLED screen and I am fine with that. It looks like my dreams may possibly come true based on a recent article from our friends art Cult of Mac.
Joel Saltzman has over twenty years of wireless industry experience. He is currently CEO and Chief Wireless Analyst for Dr Wireless.