Anybody who has seen any of the recent wireless carrier ratings would have noticed an interesting development. Previously, there were two classes of wireless carriers - The first was the two 800lb gorillas (Verizon and AT&T), who T-Mobile's CEO, @johnlegere affectionately refers to as Dumb and Dumber. They both had a reputation for big coverage and big monthly bills.
The 2nd tier, the "Cheap" carriers had been battling it out for number three. They lacked the coverage and 4G LTE blazing data speeds of the big boys, but had the great pricing. Well, last year TM spent well north of $400 million in bandwidth. This year they were the biggest winner at the FCC 600mHZ Spectrum auction. Eight billion dollars later and T-Mobile blew by AT&T. They are now locked in to a tie for first place as best carrier.
I would personally give TM the nod as they do a couple of things that their subscribers really appreciate that I don't see coming from Big Red anytime soon. As an international traveler, as soon as I take my Smartphone out of airplane mode, it locks on to the local provider automatically. In over 140 countries, I get totally FREE data and texting. Granted, data speeds will be slower, but this is totally FREE. There is no need to calendar adding and removing those annoying bolt-on daily roaming packages.
Does anyone out there actually like paying taxes and fees? T-Mobile pays them for you on most of their new Unlimited ONE plans. In fact, For a limited time, I have T-Mobile's Unlimited family ONE plan for as low as $35 per user for four users, out the door. What are you waiting for? I can seamlessly move numbers over from any carrier. Ask about our additional incentive programs.
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Joel Saltzman has over twenty years of wireless industry experience. He is currently CEO and Chief Wireless Analyst for Dr Wireless.