Very reliable sources have told me that Verizon is about to rock the Wireless industry with several amazing 4th of July announcements. Nobody can deny that Verizon has one of the most reliable networks out there. Up until now, they were one of the most costly though. It was too easy to exceed your data allotment which meant no more data, or paying extra until the next billing cycle begins. Well, if what I heard is true, Verizon subscribers may want to send T-Mobile's CEO, John Legere a Thank you card and here is why...
Initially, T-Mobile was the only network that "throttled" or slowed down speeds to 2G. While the other networks bagged on them for doing that, T-Mobile's customers didn't mind. That's because even on T-Mobile's cheapest 2GB plans, if you surpass your 2GB, they simply slowed you down. Your data still works and there is no fear of ever getting charged overage fees. Sprint recently adopted the throttle approach and it looks like Verizon is going to do the same thing. I am hoping this will be the first announcement.
If that wasn't cool enough, it appears that Verizon may also be implementing another T-Mobile exclusive, Roll Over Data. AT&T jumped on this the month after T-Mobile. This promotion allows what ever 4G LTE data you have each month to rollover to the following month. If this is true, Verizon is likely going to attract AT&T and T-Mobile users like never before. Again, all of the above is speculation and goes 180 degrees against what Verizon CEO Fran Shammo said not even a year ago. Times change in the wireless industry and at the risk of being modest, I am rarely wrong with this kind of stuff...
Joel Saltzman has over twenty years of wireless industry experience. He is currently CEO and Chief Wireless Analyst for Dr Wireless.