I've been waiting a long time to upgrade my iPhone 6s+. The iPhone 7 series and 8 series really didn't impress me. The iPhone X/64GB model for $1000 would serve my needs fine. At the same time though, I have been admiring several other models that also interested me. Those include the Huawei Mate 10, the One Plus 5+, the LG-G30, the Note8, and the Galaxy S8 Active. The last one, the S8 Active has military grade specs for durability which is one of two giant attractions for me. The other is this is the first Samsung SmartPhone to support T-Mobile's newest 600mHZ bandwidth. After all, if T-Mobile thought 600mHZ was important enough to pay $8 billion for it, I'm not dropping over $1,000 for an extremely fragile model that doesn't support this. Putting an ugly case on the new iPhone X is like taking a shower with a rain coat on. I also don't like the fact that with wireless charging, it's necessary to buy a compatible case, or remove it every time you need to charge it. I kind of like the fact that the S8 Active "doesn't need no stinking case"!
I'd even bet Apple intentionally ignored offering this new 600mHZ frequency so they could offer value to their next "S" version of the iPhone X.