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Hey Apple, I'd Consider Coming Back to an iPhone if...

1/15/2018

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you guys would just listen to what the public wants and stop the proprietary crap. My iPhone 6s+ worked fine, although I had noticed a substantial dip in battery life and processor speeds. I later found out these "problems" were covertly (and intentionally) pushed out in the guise of an innocent iOS software upgrade. This was actually discovered by a Reddit user quite accidently.  Apple came up with a lame excuse that it was a "battery preservation" measure to keep these devices from shutting down. My interpretation is they were aware of having a battery defect and decided to keep it quiet. Some of my wireless analyst colleagues feel that Apple doomed the iPhone 8 series by releasing the X model just one month later. All of the wireless carriers have been running BOGO deals on the iPhone 8 models so this is likely true. Maybe what Apple did was to help push iPhone 8 sales. In my case, what Apple did backfired! Instead of upgrading and buying an iPhone 8 or X, I decided it was time to take another walk on the Dark Side and try the Google Android Platform again. Boy, am I glad I did.
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I actually love my Galaxy S8+, but not right out of the box like an iPhone. The default Samsung keyboard was awful. Fortunately, Google's GBOARD is awesome, and now my default keyboard. Apple's SIRI may have been revolutionary 5 years ago but couldn't carry Google Assistant's, Alexa, or Cortana's bags as far as functionality goes today.  Now I have a whole team of virtual assistants working for me. What I have come to realize is even though the S8+ is a dream phone with a beautiful 6.2" Screen, I miss the days of my iPhone 4s and 5s models. These were far more pocket friendly, and afforded me true one-hand use. The Apple iPhone SE was a weak attempt to keep this body style alive. Apple took their 5S and put the guts of the 6S along with the 6S camera technology in it. Word is they are going to introduce a new SE model with the guts of the 7 series which is a good start. The reality is the public could give a rats ass about whether their devices has an A8, A9 or A10 processor. They want a device that makes calls clearly and shoots good quality pictures. My iPhone 6S+ did all of that until Apple slowed it down and tried to convince me I needed to upgrade. The only thing I hated about my iPhone 6S, aside from the huge screen bezel was the thin case. It always felt like it would slide out of my hand without a case on it. I have large hands and it never felt comfortable. There was something about the square sides of the older style that made if appealing and less likely to fall out of your hand.

The picture below was shot with my iPhone 6S+ and the resolution and colors were more than adequate for me. If Apple does bring out a new SE model in the above 4S/5S/SE casing, waterproofs it, and gets rid of the lame waste of screen bezel, I'd probably come back for it. This would also give Apple a better chance of competing with the low-to-moderate priced Androids . After all, not everyone needs an enormous device to watch Netflix on their phone.
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    Joel Saltzman has over twenty years of wireless industry experience. He is currently CEO and Chief Wireless Analyst for Dr Wireless.

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