While many analysts are claiming that T-Mobile "gave away the store" and will not be able to maintain enough bandwidth, I beg to differ. John Legere, TM's CEO is sly like a fox. Anything that he can do to make "Dumb and Dumber" squirm, he takes great relish in.
Uncarrier 10, like many of it's predecessor initiatives, is likely to cause a few sleepless nights for the other carrier CEOs. Anyone who streams content is usually given a choice to choose speeds. When it doesn't cost any more, wireless users naturally choose the fastest streaming speed possible (4k, 1080p, or 720p). By offering all of this content for FREE...if streamed at 480P, TM just gave their users a great argument to chose the slower 480p speed, versus faster speeds. I think it was a brilliant move on T-Mobile's part for the following reasons :
-Network Bandwidth Management. TM found a brilliant way to make sure their users stay at 480P speeds.
-T-Mobile stole the thunder with this offering that nobody noticed they raised their Unlimited plan by 50%.
-T-Mobile even included AT&T and Verizon's streaming service as FREE to tick them off even more.
-T-Mobile doubled their data allocation buckets which took some sting off raising prices on the higher plans
Those networks that don't throttle speeds but charge overage fees for excess data usage are licking their chops with all of the new video streaming options that are popping up. Apple gives 4K video recording on their newest iPhones. You can bet the carriers charging excess data overage fees will likely do something to promote the "amazing video quality" these devices now offer.
Joel Saltzman has over twenty years of wireless industry experience. He is currently CEO and Chief Wireless Analyst for Dr Wireless.